Annabel
Rose
Carden
Photography. Creative Content
About Me
Studying in my final year of Fashion Communication (BA Hons) at Northumbria University, I hope to obtain a successful and driven career within editorial, photography and creative direction.
I have proven to be a motivated and enthusiastic communicator with innovative strategies and creative approaches to industry-led briefs.
My strengths lie within creating professional editorial spreads and publications, fashion photography, and trend forecasting with elements of marketing.
Experience
Photography
AUG 2015 PURE London Trade Show
Photographed the runway shows and the overall event. Networking with high industry contacts and other professionals at the trade show.
AUG 2015 MODA Birmingham Trade Show
Photographed the runway shows and overall event.
Networking with other professionals and established industry contacts.
AUG 2015 Chanel Joan Elkayam
Photography and creative direction assistant
MAY - JUN 2015 Graduate Fashion Week
Photographing each catwalk show for the judges.
In charge of personal assistant roles, carrying out various tasks for line managers such as organising the gala room and contestants collections.
Marketing
Content management
Editorial content on official website
Trend research / analysis
InDesign layouts
Studio photography
Weekly meetings within team
Trend forecasting
Book compilation
Attending relevant trade shows and exhibitions
Trend Research & Implementation
General upkeep of Jules B blog and 'Stylefile'
Writing regular fashion & lifestyle blog content
Writing brand bios, descriptions
Competitor analysis
SEO Research & Implementation
Assisting with photo shoots
General admin organisation
Working closely with fashion buying and photography teams
Social Media Marketing
Employment History
Supervisor & Visual Merchandiser
09/2015 - 03/2016 Oasis Metrocentre, Gateshead
05/2016 - 09/2016 French Connection York
Developed excellent organisational and leadership skills.
Confident with supporting a team in a motivational
manner.
Ensured KPI’s were achieved efficiently.
Trained new staff.
Responsible for security and health & safety checks.
Provided full team daily briefs.
Visual Merchandiser in-store specialist.
Daily money mapping.
Managed relationships between sales staff and managers
Sales Assistant / Brand Stylist
12/2014 - 09/2015 Urban Outfitters York
05/2014 - 09/2014 Fenwick York
Confident communication skills.
Applied exceptional standards of customer service.
Part of a motivated team of stylists and achieving high
customer experience satisfaction.
Experienced working with premium brands and
Building strong relationships with customers.
Education
SEPT / 2014 -
Northumbria University
Professional practice within marketing, trend forecasting, PR
visual merchandising, journalism, photography and
styling.
KEY SKILLS
Editorial Journalism
Marketing
Fashion photography & film making
SEPT / 2012 - 2014
York College
English Language, Photography, Media, Psychology
SEPT / 2003-2012
The Read School
Achieved 12 GCSEs
